At least two diet-aid tablet manufacturers are hoping to parlay their relative success in the weight-loss segment across the aisle into dietary supplements.
The makers of TrimSpa are hoping to drive multivitamin sales by appealing to a younger demo graphic with a marketing campaign that features motor sport sponsorships, a strategy the company has used to great success with its diet-aid brand. Earlier this year, the company launched three SKUs of its WinFuel line: Men’s Formula, Women’s Formula and GenNext, a supplement for young children.
Window Rock Health, which distributes CortiSlim, has introduced three SKUs–the cholesterol health supplement Relesterol, PreMS for relief of premenstrual symptoms and Estramin to help with post-menopausal symptoms–in a move to diversify its portfolio.
It may not be a bad move–sales of diet aids fell 19.8 percent to $65.9 million in chain drug for the 52 weeks ended July 16, according to ACNielsen data. And that fall would have been a lot sharper if not for Trimspa and CortiSlim-a pair of diet aids that are still growing.