Claiborne is partnering with Men’s Health in an effort to take Style Finder, its online and in-magazine fashion guide for men, to retailers.

An in-store event kicks off the weekend of March 30 with a Style Finder kiosk in the Claiborne men’s department at Macy’s Herald Square in New York. In June, the kiosk travels to Macy’s West, San Francisco, and Robinson’s, Los Angeles.

Style Finder, which Men’s Health has hosted on its Web site for the past two seasons, assists men with wardrobe decisions by suggesting outfits based on information about their size and fashion needs. For this promotion, Style Finder features Claiborne apparel exclusively.

Men’s Health and Macy’s are promoting the New York weekend via a postcard blitz to subscribers and consumers. Those spending more than $100 get a gift with purchase of about $75.

The union is not the first for the two. A few years ago Claiborne partnered with the pub for a changing room truck that traveled to corporations. But now, “It’s important to go to retail today,” said Jennifer Norton, dir-marketing for men’s brands.