In the effort to lower America’s collective weight, getting told to shape up seems to have extended to a federal government anti-obesity campaign. Last year, the Centers for Disease Control launched a multimedia advertising blitz aimed at getting children to become more active, carrying the theme “Verb, it’s what you do.”

Criticized for being too vague and ineffective, campaign creators Saatchi & Saatchi have added $68.4 million to the $125 million price tag and have developed more direct suggestions to exercise-shy U.S. children. One print ad, for example, shows children playing volleyball and includes the words “Get out, go play.”

Meanwhile, Florida Governor Jeb Bush has appointed a task force to study how to bring down obesity levels in his state. With 60% of Floridians overweight, and obesity rates in all age categories increasing, citizens of Florida are becoming as round as their famous oranges. Less than 26% of Florida adults eat the daily recommended five servings of fruits and vegetables, with around the same amount categorized as physically inactive. The task force will pay particular attention to high-school age children, one quarter of whom are, or at risk of becoming, overweight. Their report will be out in February.