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Claiborne is partnering with Men’s Health in an effort to take Style Finder, its online and in-magazine fashion guide for men, to retailers.

An in-store event kicks off the weekend of March 30 with a Style Finder kiosk in the Claiborne men’s department at Macy’s Herald Square in New York. In June, the kiosk travels to Macy’s West, San Francisco, and Robinson’s, Los Angeles.

Style Finder, which Men’s Health has hosted on its Web site for the past two seasons, assists men with wardrobe decisions by suggesting outfits based on information about their size and fashion needs. For this promotion, Style Finder features Claiborne apparel exclusively.

Men’s Health and Macy’s are promoting the New York weekend via a postcard blitz to subscribers and consumers. Those spending more than $100 get a gift with purchase of about $75.

The union is not the first for the two. A few years ago Claiborne partnered with the pub for a changing room truck that traveled to corporations. But now, “It’s important to go to retail today,” said Jennifer Norton, dir-marketing for men’s brands.

You probably know what kind of oil goes into your car–and it’s always the best quality possible. Can you say the same about the food you put into your body?

June is Men’s Health Month and a good time to check your oil as–in your own personal health.

If you’re not eating fruits and vegetables or getting daily physical activity, you probably need a tune-up.

There’s a well-established link between healthy lifestyles–including eating lots of fruits and vegetables and being active–and better health. Fruits and vegetables have many vitamins and nutrients we need to lower our risk for many deadly diseases. Most black men don’t eat enough of them.

Black men have the highest rates of diabetes, high blood pressure, heart disease and many cancers–these diseases are all related to eating habits.

The National Cancer Institute recommends that men eat 9 servings of fruits and vegetables a day for better health.

Easier said than done, right? Wrong. One serving fits in the palm of your hand. It’s easy to eat 2 to 3 servings at a time. Nine servings–and the benefits–add up quickly; eat fruits and vegetables throughout the day. Eating more fruits and vegetables has helped me lose weight, lower my blood pressure, and I feel great.

For me, 9 A Day is easy. I plan a little … fruit with breakfast, fresh fruit to snack on at work, a big salad with lunch and at least 2 helpings of vegetables with dinner.

Give your body the care you give your car–eat 9 A Day and be more active. To get your oil checked, visit www.9aday.cancer.gov and take a new “healthstyle” quiz for men. You’ll get your personal “healthstyle” and practical tips to get started.

Summer means there are plenty of tasty fruits and vegetables around. Pick up some and get started today!

Dr. Terry Masson is the chief of urology at Mercy Hospital in Chicago, the Director of the Center for New Life and the Midwest regional Chair of the National Black Leadership Cancer Control Network.

Ironically, the slowest man in the world works at the DMV

Gold-medal-winning Olympic sprinter Donovan Bailey, dubbed “the fastest man in the world,” was cited for speeding in his Mercedes.

Sure, but where is it when the trash needs taking out?

A doctor discovered that a device he created to relieve chronic back pain by stimulating the spinal cord could also give women orgasms.

Of course, that’s until your wife catches you

A British study found that having sex three or four times a week cuts a man’s risk of heart attack in half.

You have to finish yours if you want a pot brownie

Schools in the Limburg province of Belgium said they would start serving low-alcohol beer to children ages 3 to 15 as an alternative to sugary soda and fruit juice. The beer-appreciation group that instigated the plan noted that lager and ale are “good for their figure [sic] and very healthy as well.”

The government of India announced an initiative to combat overpopulation by making TV sets cheaper, thus causing couples to have less sex.

Little-known fact: Tom Hanks is 97

A study found that Oscar-winning actors live 3.9 years longer than other people. Those who win more than one Oscar live six years longer.

The real reason Tom Cruise and Sylvester Stallone will do anything for an Oscar

Researchers studying 1,000-year-old remains learned that taller human beings have always lived longer than shorter ones. (See above item.)

Why you keep going back to that airport oyster bar

A British study found that chronic jet lag causes the brain to shrink, impairing memory.

Call us when they’ve perfected Viagra underwear

Japanese clothing manufacturers developed a shirt that releases vitamin C through the skin.

He celebrated with some Metamucil and a heart attack

A 101-year-old man sank a hole-in-one at a Florida country club, becoming the oldest golfer ever to do so.

Work out and make yourself a snack

The author of a new book on mosquitoes said that because the insects are attracted to the smells of lactic acid and carbon dioxide, you’re more likely to get bitten when you’re exercising. (They also go for guys with smelly feet.)

The only thing worse is not having any

Researchers in Ohio discovered that most paper currency is contaminated with bacteria that can cause such diseases as pneumonia and blood infections.

This month, I am writing from Paris as part of a meeting on medical communications in Geneva. In traveling, I have given some thought to different cultural and environmental variables that affect men’s health globally. Numerous French anthropologists have long been interested in the role of culture in shaping human behavior and health. Marcel Mauss, founder of the Institute of Ethnology of the University of Paris, studied human societies as total systems, self-regulating and adaptive to changing circumstances in ways designed to preserve the integrity of the system. Mauss exerted considerable influence over such disparate figures as Claude Levi-Strauss in France and Bronislaw Malinowski and A.R. Radcliffe-Brown in England. These early anthropologists pointed out the health promoting properties of traditional cultures in which there were few of the stressors that increase male mortality today and their work inspired much of the artistic and creative counter-culture that thrived in Paris in the first half of the 1900s.

However it is not until recent years that anthropologists have pulled together bio-cultural data to develop solid theories on the anthropology of men’s health. The key discovery of anthropologists on men’s health focuses on the greater risk of men for dying from a variety of causes and the bio-cultural drivers of this tendency. A recent study by Kruger and Nesse (2004) provides the basis for this review drawing on pioneering cultural and bio-behavioral research in 20 countries. By better understanding the anthropology of men’s health, we can move towards a more holistic, less pharmacologically based, approach to male health problems.

This paper is a critical analysis of men’s health self-help books, focusing on the health care strategies encouraged by this advice literature. It is argued that the genre of men’s health self-help overwhelmingly emphasizes the role of the individual in achieving good health and well-being. In presenting this message, men’s health self-help reproduces a neo-conservative ideological perspective about public health: good health is primarily an individual concern, and that good health outcomes are largely the product of individual behavior. It is suggested that this emphasis on individuality works best for the genre’s target audience of middle-class men, but is of limited use for health-care strategies aimed at achieving better health outcomes for a broader male population.

Throughout the 20th century, there have been many popular Western health movements (Starker, 1989), which have made a difference to people’s health outcomes. For example, in the 1950s, the founding of the La Leche League signaled a turn away from bottle-feeding back to breast-feeding of infants, and subsequently, new forms of women’s empowerment in the face of male medical dominance. Beginning in the 1960s, complementary and alternative medicine gained increased public support, and practices such as naturopathy, homoeopathy, and acupuncture have become an accepted part of many people’s health regimen.

Fueled in part by concerns about men’s higher rates of morbidity and mortality compared to women, the men’s health movement has flourished in recent years in Europe, the United States, and Australia. This movement manifests itself in many ways: conferences have been organized by stakeholders to analyze and discuss men’s health issues, scholarly explanations have been offered to account for men’s poor health outcomes, and dedicated men’s health services have been established by health-care providers. At this point in time, it is not yet clear what impact the men’s health movement has had on men’s health outcomes, especially those men with the poorest health.

Men’s Health and The Economist head the list of “best circulation performers” for the 1990’s, as chosen by Capell’s Circulation Report.

Finalists were drawn from among CCR’s annual top 10 performers for 1990 through 1999. Selection criteria for the final cut included circulation growth (in some cases, in the context of a title’s competitive marketplace), rate base management, pricing, source mix, newsstand sales and efficiency levels and audit performance. In addition, ad pages were used as an indicator of cooperation between circulation and advertising sales.

Each magazine selected increased its circulation during a decade that saw the number of publications audited by ABC increase by 20 percent, while overall consumer paid circulation numbers remained constant.

The Decade’s Top 10:

1. Men’s Health Rodale’s Men’s Health saw circulation grow by 281 percent, from 437,000 in 1991 to 1.67 million as of first-half 1999. At the same time, the title’s basic price increased by 35 percent, from $17.70 to $23.94, and its percentage of subs sold at basic was built up from 1 percent in 1991 to 78 percent by decade’s end. Single-copy sales rose by nearly 270 percent, to 424,900, while sell-through improved by 12 percentage points.

2. The Economist The Economist saw North American circulation grow by 74 percent during the decade, to 315,300 as of first-half 1999. Basic price increased by 28 percent, to $125 (average subscription price paid: $108.32). Average newsstand sales doubled, to 30,000, while a 50 percent efficiency was maintained. Ad pages increased by 34 percent, to 3,100 as of last year.

3. YM YM’s circulation leapt by 120 percent during the ’90s, to 2.2 million as of first-half 1999. Newsstand sales rose by 224 percent, to 645,200, while sell-through improved by 12 points, to 56.3 percent

4. Barron’s Although it doesn’t claim a rate base, this Dow Jones business title increased paid circulation by 22 percent, to 306,100, between 1990 and first-half 1999, and has seen ad pages grow by 10 percent annually over the last few years, to more than 2,200. Basic price increased by 46 percent, to $145 dollars, and the percentage of subs sold at basic stayed steady, at about 50 percent. Single-copy sales rose by 6 percent, to 129,400, while efficiency increased by 11 points, to 61 percent Cover price rose by 40 percent, to $3.50.

5. People Weekly Total circulation rose by 15 percent during the ’90s, to 3.66 million as of first-half 1999. Although single-copy sales dipped by 18.6 percent, People sells 1.38 million copies per week, with a 53 percent efficiency–and its cover price jumped by 52 percent, to $2.99, during the decade. Eighty percent of People’s subs are sold at basic ($103.48 as of first-half ‘99). Ad pages exceeded 4,300 last year.

6. Architectural Digest AD’s circulation has climbed by 36 percent during the decade, to 857,600 as of first-half ‘99. Newsstand sales rose by 29.5 percent, to 156,600, while cover price remained at $5 throughout the ’90s (although estimated sell-through declined from 59.3 percent to 48.7 percent). Twenty-nine percent of subs are sold at basic price ($39.95, as of first-half ‘99).

7. In Style Launched in 1995, In Style has already doubled its circulation, to 1.4 million as of first-half ‘99. Newsstand sales have increased by 66 percent, to 1.36 million, with sell-through rising from 45 percent to 61 percent, and cover price rising from $2.95 to $3.50. Basic price rose 30 percent, to $26, and a full 88 percent of subs are sold at basic. Last year, the magazine’s ad pages exceeded 2,500.

8. Martha Stewart Living Since its launch in 1992, MSL’s circulation has jumped by nearly 300 percent, to 2.3 million as of first-half 1999. Newsstand sales increased by 60 percent, to 354,100, and efficiency rose by an estimated 10 points, to 53 percent Basic subscription price increased 44 percent, to $4.50, and percent sold at basic has jumped from 20 percent to 44 percent

9. Prevention Rodale’s second publication in the decade’s top 10 saw newsstand sales increase 65 percent, to 546,500 as of first-half ‘99, while overall circulation rose 3 percent A rate base reduction in 1998 helped improved overall circulation numbers. Prevention’s ad pages have doubled during the ’90s.

10. Cosmopolitan Cosmopolitan increased overall circ by 6 percent, to 2.88 million as of first-half ‘99, and has consistently delivered triple-digit bonuses over rate base. Single-copy sales, which account for 67 percent of total circ, dipped by 6 percent (to 2 million), but cover price rose from $2.50 to $2.95, and efficiency rose from 64.3 percent to 67.4 percent Cosmo pulled in slightly under 2,000 in ad pages last year.

Got a first date tonight? A job interview tomorrow? For the man who hasn’t a thing to wear, next week the Web site for Men’s Health magazine is expected to unveil a free, interactive fashion guide featuring apparel and accessories made by 33 of the magazine’s major advertisers.

Called Style Finder, the service is scheduled to launch Aug. 7 in conjunction with Men’s Health’s annual fall style issue and will be a revamped version of the magazine’s first attempt at creating an online fashion resource. That first Style Finder, which appeared in March with the magazine’s spring style issue, allowed users to shop for products in four categories: first date, casual workplace, job interview and fitness.

Next week’s version will add a weekend wear category as well as the ability to peruse products by type of garment. Even more importantly, though, the updated finder will incorporate products from twice as many advertisers as the first version, said Leslie Gesser, special projects director for Men’s Health.

What the site doesn’t do, however, is enable users to buy apparel directly from the Men’s Health site. Instead, clicking on a specific product will link a user to that manufacturer’s Web page for either an e-tail option or a store locator list.

But, said Ed Fones, vp and worldwide publishing director for Men’s Health, a day of fashion e-tail may one day come to the Emmaus, Pa.-based, Rodale magazine. “It is our intention that as we develop the back-end technology to have one central area that they can do that,” he said.

For now, though, Gesser and her staff have been working to build out the site, which will include products from designers such as DKNY, Ralph Lauren and Kenneth Cole.

To figure out what fashion may work best for them, Style Finder users are asked to chose their style, height, weight and grooming ranges to generate three complete outfits, explained Gesser, while also noting that “we’re mixing and matching our advertisers because that’s the way guys dress.”

To fill Style Finder, items were chosen from those submitted by advertisers in Men’s Health’s style issue. Generally, said Gesser, for each page purchased, advertisers could submit about five items. Inclusion on Style Finder is free to the issue’s advertisers, she said.

Interest in men’s health, including their sexual and reproductive health, has been growing over the past two decades. The 1994 International Conference on Population and Development in Cairo and the 1995 Fourth World Conference on Women in Beijing both recognized the effect of men’s behavior on women’s health, highlighted the importance of shared responsibility and sparked interest in developing interventions to increase mate involvement in reproductive health programs. (1) A 2002 report by The Alan Guttmacher Institute emphasized that the sexual and reproductive health concerns of men are important in their own right, not only because males play important roles as fathers and sexual partners. (2) The National Survey of Adolescent Males, the Youth Risk Behavior Survey, and studies and reports sponsored or produced by other organizations have significantly contributed to the growing body of knowledge about men’s sexual and reproductive health concerns, beliefs, attitudes and behaviors. (3)

Since 1997, the Office of Family Planning in the Office of Population Affairs at the Department of Health and Human Services has funded diverse community-based programs to learn how to engage with and provide reproductive health services to males. (4) This special report describes sexual and reproductive health services and how they have evolved at one of those programs-the Young Men’s Clinic, an ambulatory clinic for adolescent and young adult males in New York City.

THE YOUNG MEN’S CLINIC

The clinic is a component of a reproductive health program jointly operated by the Center for Community Health and Education at Columbia University’s Mailman School of Public Health and New York-Presbyterian Hospital. It is located in the upper Manhattan community of Washington Heights, which has the highest concentration of Hispanic residents in New York City. (5) Created in 1987, the Young Men’s Clinic is the only facility in the city specifically tailored to address the sexual and reproductive health needs of adolescent and young adult men, and has been recognized for many years as an important model of the delivery of community-based health care services to young males.

Men's Health

Much attention has recently been given to gender differences in medical situations, ranging from health promotion and disease prevention to manifestation of diseases and therapy. In recent years, a good part of this attention has focused on women’s health. This book offers a valuable overview of topics related to men’s health, which primary care physicians in a busy clinical practice can use for quick reviews.

The book begins with a historical perspective of “the gender gap” and suggestions for improving the health of men worldwide. Following is a quite thorough review of specific conditions that occur exclusively in men or that manifest differently between genders. Some topics include prostate disease, testicular cancer, hernias, premature death in men, heart disease, suicide, male sexual dysfunction, male menopause, risk-taking behavior and setting up a well-man clinic in primary care.

High-quality graphics and photographs accompany a generous number of tables. Although written in British English, the book is easy to read because it maintains a simple structure. All 20 chapters are brief overviews of medical issues relevant to men, with the topics organized in a nontraditional way. As commonly occurs with women’s health books, the selection of topics is too extensive.

Although the book is written and edited by clinicians in the United Kingdom and the United States, the focus is mainly British. As such, most statistics and epidemiologic data apply to the United Kingdom and not to the United States. In addition, the book does not put much emphasis on ethnicity and culture as major contributors to disease. For instance, the health issues of gay men are only discussed as they relate to sexually transmitted diseases and anorectal pathology.

I was particularly impressed, however, with the final chapter, which deals with setting up a “well-man clinic” in primary care. In this discussion, the benefits of developing a well-man clinic are balanced with the difficulties that may be encountered in trying to establish such a clinic. Finally, there is a discussion about how to proceed with six essential steps in developing an efficient clinic.

Claiborne is partnering with Men’s Health in an effort to take Style Finder, its online and in-magazine fashion guide for men, to retailers.

An in-store event kicks off the weekend of March 30 with a Style Finder kiosk in the Claiborne men’s department at Macy’s Herald Square in New York. In June, the kiosk travels to Macy’s West, San Francisco, and Robinson’s, Los Angeles.

Style Finder, which Men’s Health has hosted on its Web site for the past two seasons, assists men with wardrobe decisions by suggesting outfits based on information about their size and fashion needs. For this promotion, Style Finder features Claiborne apparel exclusively.

Men’s Health and Macy’s are promoting the New York weekend via a postcard blitz to subscribers and consumers. Those spending more than $100 get a gift with purchase of about $75.

The union is not the first for the two. A few years ago Claiborne partnered with the pub for a changing room truck that traveled to corporations. But now, “It’s important to go to retail today,” said Jennifer Norton, dir-marketing for men’s brands.